Our Battle Bra Launch in Partnership with The Fawcett Society
20th November, 2022 marks a significant milestone for MAAREE, as we proudly announce the launch of our latest innovation - the Battle Bra. This is more than just a sports bra; it's a symbol of our unwavering commitment to empowering women, not only in sports but in all walks of life. We're thrilled to partner with The Fawcett Society, the UK's leading charity campaigning for gender equality and women's rights, as part of this exciting venture.
At MAAREE, we believe in the power of support - both in the design of our sports apparel and in our societal contributions. The Battle Bra embodies this ethos with its state-of-the-art design, offering unmatched 360-degree hold and superior shaping. It's crafted to provide unparalleled support for women, encouraging them to face any physical challenge with confidence.
Why The Fawcett Society?
Our partnership with The Fawcett Society is a natural alignment of values and visions. For over 150 years, this esteemed organization has been at the forefront of advocating gender equality and women's rights. Their mission to close the gender pay gap and foster an environment of equal opportunities resonates deeply with us.
Supporting Women Beyond Apparel
As a brand dedicated to supporting women, we understand the importance of financial empowerment. That's why we are giving you the chance to either save 11.3% on the Battle Bra during pre-order, or, donate the 11.3% of the proceeds to The Fawcett Society, aiding them in their critical work. This collaboration allows our customers to be a part of a larger movement - one that champions the rights of women and strives towards a more equitable society.
'Why 11.3%' I hear you ask? This is the gender pay gap for 2022.
The Battle Bra: More Than Just Support
Designed for women who dare to challenge norms, the Battle Bra is a testament to our commitment to high-quality, functional sportswear. Its launch on Equal Pay Day (November 20th) is symbolic of our dedication to raising awareness about the gender pay gap. We've engineered this bra to cater to the dynamic needs of women in sports, ensuring comfort, durability, and style.
What is 'Equal Pay Day'?
Equal Pay Day symbolises the extra time women typically need to work to earn what men earned in the previous year. It's not a fixed date; rather, it shifts each year to represent the wage gap between men and women. This day serves as a powerful reminder of the ongoing struggle for gender pay equality. It brings attention to the complex factors contributing to the wage gap, including discrimination and differences in industry and role choices.
Essentially, it's the day that women, in theory, until the end of the year work for free, compared to their male counterparts.
Join the Movement
This launch is more than just a product release; it's a call to action. We encourage women to join us in this movement towards equality and empowerment. By choosing the Battle Bra, you're not just investing in top-tier sports apparel; you're supporting a cause that seeks to uplift women in all aspects of their lives.
As MAAREE continues to grow, our commitment to women's empowerment remains steadfast. We're excited about the future, filled with opportunities to innovate and make a difference. The Battle Bra launch with The Fawcett Society is just the beginning of our journey towards creating an equal world for all women.
Your Role in This Change
We invite you to be part of this exciting journey. Every Battle Bra purchase contributes to the fight against the gender pay gap and supports the mission of The Fawcett Society. Together, we can make a difference by supporting each other, one bra at a time.