
My Journey of Embracing the Challenge of Going Shirtless
2022 was the year I, the owner of a sports bra company, finally dared to go shirtless in the gym for the first time. This was how I felt about it.
Read moreWe understand how important it is to invest in your breast health and support. This is why we now offer a 12-month guarantee on all of our sports bras.
All my life I have been testing sports products. Competing at national level in my youth, sport was a big part of my childhood. Through school, I focused on an engineering path, mixing this with my passion for sport at University.
My career turned to sports bra performance testing under lab conditions. It was here I found my ultimate support did not exist, so I decided come up with a solution for me. This turned into creating MAAREE, a brand where Women Support Women.
During my sports bra testing days, we we're really focused on downwards motion. Our boobs move in a figure eight motion, and brands would always try to reduce the largest movement, which was downward.
However, I always believed upwards motion was overlooked. I visited a local charity shop to buy belts that I attached to my existing bras over the top of my chest. The results were outstanding. From here, the Overband was born.
A supportive sports bra is much more a technical piece of sporting equipment than a fashion piece.
Using our engineering and testing backgrounds, we have been able to structure a combination of fabrics. Providing stability and power for support as well as stretch and breathability for comfort.
80% of women are wearing the wrong size sports bra. This stat makes me cringe.
We started virtual fittings due to the inability to travel during the pandemic, but it turned into a valued service that gets women their right support at their convenience. We now offer fittings four days a week in two timezones for free.
2022 was the year I, the owner of a sports bra company, finally dared to go shirtless in the gym for the first time. This was how I felt about it.
Read moreMAAREE Founder, Mari, has also shared her own personal experience of her first ever fitting, and you may be surprised by what you read!
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